Feburary 09, 2007: For some not too interested in the game, this year's Super Bowl featured Clydesdale horses and a giant erector set that may prove fascinating to Owens Valley residents.
The commercials of the Super Bowl have become quite a phenomenon with companies paying millions of dollars for a minute of time. Budweiser Beer and Toyota Tundra trucks will be spotlighted on two of these commercials shot locally.
Film Commissioner Chris Langley said there is no telling when they will be aired, but hopefully it will be early in the game. "Last year we also had two commercials that were made for the Super Bowl although they were shown repeatedly in various lengths afterwards for several months."
In what has become an item of local pride, last year's Fedex and Budweiser commercials were voted the first and second most popular commercials by the viewers. The Fedex commercial featured a caveman using a pterodactyl to ship a stick. The effort ends badly when a Tyrannosaurus Rex eats the stick carrier. When his boss in a cave in the Alabamas balls him out, he leaves the "office" to get stepped on by a big dinosaur foot. Hasn't everyone felt that way at work at some point?
"The commercial went on to be honored with an Emmy," Langley explained. The Budweiser commercial, filmed in the same spot as this year's by the same company MJZ, featured the horses, a streaker and many animal spectators. "The company came back because they were happy with the help given locally, especially by Rod Ayers and the leasees of the field Smith Ranch. The DWP actually owns the land and they have been very cooperative with filming locally."
The actual storyboard of the new commercials is top secret. "We have all been asked to not talk about it," Langley explained. When you film next to a busy highway like 395, part of the mystery can be see by anyone driving the Owens Valley corridor." Anonymous Films worked for a month constructing what looked like a large tinker toy contraption. "Sheriff Bill Lutze, Notary Dorothy Bonnefin and I were asked to sign affidavits for the Guinness Book of World Records about what we saw when the apparatus actually worked."
"We'll just have to see how it turns out," Langley concluded. "One thing we know, the locations will be magnificent."